CLIENT: Microsoft
PROJECT: Various Projects
The Challenge:
The majority of my time at Catalysis was spent on Microsoft work. We were tasked with both B2B and B2C marketing. We worked on a range of projects including email, landing pages, social, display and more.
My Role:
As an Art Director and Designer I concepted, designed and versioned for all projects. I was an integral part of the UI/UX process for landing pages, working closely with cross-functional teams. I also presented work for various projects.
The Solution:
With all our Microsoft projects we strictly executed within the Microsoft brand guidelines while adding fresh designs and experiences that gave the client a new approach to their marketing and customer retention.
Career Center Landing Page
Microsoft came to us to redesign their Career Center landing page. They wanted us to stay with in their current brand guidelines but make it more dynamic. We were able to restructure the UI and UX and suggest content that gave the user a richer experience.
Windows 10 Social Ads
The creative team was tasked with creating social ads for Windows 10, targeted to six specific industries, including: financial services, government, healthcare, manufacturing, public safety and retail. There were over 12 versions for each industry, each uniquely speaking to their specific audience.
