CLIENT: Fuller Inspection
PROJECT: Branding & Website
The Challenge:
Fuller Inspection, a Puget Sound home inspection business needed branding and a website showcasing their services. The branding included a logo and brand assets.
My Role:
As this being a freelance job for one of my own clients, I did everything including UI/UX, concepting, designing, project management and client communication.
The Solution:
A unique brand that stands out in the home inspection industry and a clean, simple and responsive website that gives the user a robust and intuitive experience.
A Younger Home Buyer
The client was targeting a younger audience of home buyers in the Puget sound area and needed a brand that stood out amongst the traditional, local home inspectors. They also wanted the brand to hold integrity of the quality of the service and their attention to detail.
The logo itself spoke to the structure and detail of the home while having a less corporate and more modern vibe to it. The iconography and color pallet also spoke to a younger generation with a more illustrative approach and bolder pallet.
The UX of the site was a simple brochure style experience giving the user the details of the services offered and showcasing the inspectors experience and testimonials of past customers. The interface was clean and intuitive but stood out amongst competitor’s templated landing environments.